Email Marketing Solutions

Autoresponder Solutions

2005-09-29T12:42:00.000Z

Autoresponder solutions to boost your business

Autoresponse program provides the ability to send promt tailor made response to any email that the site receives. By using this instant responding service you create a good impression on your potential client. It creates a sense of professionalism that your client will definitley appreciate.

Choosing the right autoresponder service plays a key role in interacting with your clients. Some of them offer 24/7 service, be sure to choose the right service that can respond promplty to cutomer queries. Good autoresponder service allows you to customize unique responses that will have maximum impact on the clients.

Autoresponder service is one of the well known marketing strategies used to boost your business. With prompt response to customers queries you will be able to see an increased number of visits to your site, leading to increased sales.

Targeted Email Solutions

2005-09-20T11:17:00.000Z

Targeted emailing means sending emails to those who actually may purchase your product or service. If you want to reach your targeted audience in an easy and effective manner then send articles about your product and service to your potential customers. If you are not comfortable writing your own article, hire a ghostwriter to do so. This will prove to be a worthwhile investment for you. Start today and see your customers rolling in by using this easy effective method.

Opt in Email List

2005-09-08T11:23:00.000Z

Make potential customers your actual customers by keeping in touch with them. This can be achieved by the use of Opt in Lists Management system. People visiting your site are looking for something which is of interest to them. Opt in lists management system helps in tracking and recording visitors email address, which can be used to send out promotions or discounted offers thereby turning them into your new prospect.

Differentiate your message from spam and increase the value of your email lists by using opt in email system.

Make sure every part of your site has a newsletter login, making it easier for the clients to reach out to your product or service. Also give away free downloads or discounts upon signing of newsletters which will result in increased sign ups.Send out newsletters on a regular basis, fix a particular day of the week to send out your emails. Wednesdays are considered to be most optimal day for sending out newsletters. This varies depending on the type of audience you want to reach. Business men tend to read more during weekends when they are a bit relaxed.Send out quality information along with promotions, discounts, prizes you offer. This will enhance response rates and help retaining old clients and will bring in new prospects.

Double Opt-in

Double Opt in Methods is one of the secure methods of adding email id's to your list. In Opt in methods once people submit their email id's they are added to the emails lists. There are chances of email addresses submitted inadvertently. Double Opt-in overcomes the issues faced in opt in methods, by sending emails to users to confirm their submission. If the recipient does nothing then the email address is taken out of the list. The name is added to the list only if the recipient responds to the sent email. By using double opt-in methods your list is assured of strong leads. The downfall is that people may unsubscribe or not respond to the email sent the second time.

Click here to add this website to your favorites

Email Branding

2005-09-06T09:04:00.000Z

If you would like to get more attention from your emails, then Branding is a key factor and plays an improtant role in email communications and enhancement of corporate Image.
Branding your emails is one of the forms of Smart Marketing. Brand your company's email addresses to relate to that of your domain name. For eg: if your website name is www.mydomain.com then your branded email address should be me@mydomain.com. This will help reinforce your websites presence and will increase branding awareness.
Make sure your company maintains a consistent email profile.
Send targeted and focussed messages to your clients to enhance branding and improve productivity.
Have your logo displayed in the emails sent out along with your company theme, which will add value to branding.
Make sure telephone number of your company is visible to provide easy accessibility.
Identity new business opportunities to improve visibility.
Differentiate your company products and services to stand out in your prospects minds.
Make sure your emails consists appropriate disclaimer messages.
Strong branding survives during the downturn in economy, nurture branding throughout your company and beyond and profit will be there to stay.

Click here to add this website to your favorites

Spam Email

2005-09-05T09:52:00.000Z

How annoyed are people about spam?
Fun facts from Yahoo
77 percent of Yahoo! Mail poll respondents said they are more aggravated by weeding through spam than they are by cleaning a dirty toilet.
Spam is already considered more annoying than junk postal mail and door-to-door salespeople, and it is quickly becoming as annoying as telemarketing calls. Most annoying forms of spam are as follows:
Telemarketing calls
Spam e-mail
Door-to-door salespeople
Junk postal mail
Three-quarters of e-mail users think spammers should be punished, with the majority favoring stiff fines as the ideal punishment , while 8 percent think spammers should do jail time.

Click here to add this website to your favorites

Professional Email Copywriting

2005-08-22T13:37:00.000Z

Make sure your Email is not sent out with full of spelling and grammatical errors, with vague and confusing statements. Your message will soon be treated as spam, and will be considered to be written by an amateur.
How to avoid these common pitfalls?
Take time to edit your message before its sent out. Make sure you read every word of it, have it proof read by someone else in your team, peer or anyone willing to spare some quality time helping you.
Take a break, leave the copy alone for couple of hours. You will be able to find more interesting topics to write about or maybe improve on the existing ones.
Some of the factors you need to keep in mind while wrting good email copy -

Subject line
Good subject line is important to differentiate them from spam emails. With more and more spam mails sent out, spend some time in writing unique appealing subject. Make sure people recoginse the service or product you are offering, forget about being clever, make it simple and easier for them to understand.

Good Content
Read over what you have written slowly, at the end of each paragraph - ask yourself if your satisfied with what you have written, rewrite the content if it does not feel right. Be sure you have avoided mispelled words, wrong words, punctuation error, grammatical mistakes, confusing misleading statements etc. From a design aspect do not use Flash, bright colours, extra large font, All caps, unusual fonts etc. For HTML based newsletter, the header is similar to that of your company's color or style. Break down your newsletter into smaller bits usings bullets and smaller paragraphs. Remember the user will not have time to read your lenghty novel.

Click here to add this website to your favorites

Benefits of E-Marketing

2005-08-18T14:32:00.000Z

Reasons to opt for Email Marketing Services

Reduce costs - avoid the cost of print based solutions with Enabler eshots and bulletins
Generate more enquiries - with cheaper more regular campaigns
Pinpoint prospects earlier - with unrivalled levels of email tracking
Test offers and improve results - with dashboard style reporting
Cultivation - try again and again, with one standard license fee
Track Return on Investments - if you cant measure you cant manage
Build invaluable knowledge bank - based on your experience, your brand, your data, your products and services
Integrate sales - get marketing and sales working together
Motivate your sale force - send personalised eshots and bulletins overnight
Increase Channel Marketing Effectiveness - cascade channels through and to your campaigns in minutes not weeks
Nothing to load or install - run emarketing programs with zero impact on IT
Permission based emarketing - prevent spamming and make communication more relevant

Click here to add this website to your favorites

Search Engine Optimisation - overview

2005-08-12T13:56:00.000Z

1. Organic Listings Management (Natural SEO)
· Obtaining Page Rank (PR) in Search Engines like Google, Yahoo, MSN
· Aim to be in the top 10 listings or in the first page of these Search Engines

Get top 20 tips on Search Engine Optimising

Natural SEO Undertakings

1. Research and Analysis
2. Website Optimization
3. Copy Writing
4. Website Promotion
5. Submission to Directories

1. Research and Analysis

· Research on the availability of site in various search engine directories like Google, Yahoo, MSN, Open Directory (ODP)
· Study on sites current visibility in Search Engine directories for targeted searches (keywords)
· Report on the sites current page rank in Directories for these keywords
· List competitors Sites related to the industry
· Provide reasons why they rank better
· Bring out steps to improve the current visibility
· Analyse issues on Navigation in terms of the User making it User friendly site
· Analyse site layout and make changes for consistency and easy Crawling (Search Engines)
· Analyse websites download time thereby making it easily accessible to the users

2. Website Optimization
· Optimize Meta tags which include Page Title, Keywords, Description
· Unique Meta tags Optimization in every page focussing on targeted keywords
· Renaming file names to make it SE (Search Engine) friendly
· Rename URL's and use of appropriate ALT tags and Title Tags
· Detecting and Correction of error pages constantly like 404 Error - page not found thereby improving usability
· Providing better landing pages for the user and Search Engines using appropriate methodologies
· Monthly maintenance to retain and further website position

3. Copy Writing

· Optimising and editing content specific to targeted searches or keyword oriented
· Editing content also keeping the user in mind thereby generating better leads and conversions
· Creating doorway pages (other lead generation pages) and editing content based on keywords related to the target industry, thereby providing appropriate separate landing pages for the user and for the Search Engines

4. Website Promotions

· Promoting websites by sending special promotions, discounts, offers in the form of Newsletters (Enablermail), use of Calls to action methodologies.
· Use of new technologies like RSS and Blogs and promoting for free
· Evaluating problems on Dynamic sites and promoting them w.r.t Search Engine visibility

5. Submission to Directories

· Regular Manual Submissions to various Search Engine Directories like Google, Yahoo, MSN
· Identifying various Search Engine data centres (various languages, all countries) and submitting every optimized page on the site
· Submitting to Local directories
· Submitting to Vertical directories
· Submitting to thousands of Free for all (FFA) sites to improve visibility and rankings

2. Pay Per Click (PPC) Management (Adwords / Account Management
· Adwords/Pay Per Click Management in services provided by Google, Overture (Yahoo Search Marketing)
· PPC Management and paid submissions in other directories in Ask Jeeves, Espotting, Looksmart etc.
· Market research and Competitor Analysis
· Campain development and management
· Multiple Groups Management
· Keyword Generation
· Editing PPC and providing Optimal lead generation
· Pricing Analysis and Bid Management
· ROI Measurements
· Tracking URL Setup

3. Banner Advertising
· Optimal Banner creation with high quality graphics and target oriented
· Banner Advertising in Vertical directories, Google Adwords etc.

4. Affiliate Marketing

· Implementing various tracking methodologies from "click through to sale"
· Providing PPC Management and Organic listings management for affiliate websites

5. Email Marketing

· Comprehensive Email Marketing Software providing excellent emarketing service - www.enablermail.com
· Newsletters designed and edited using SEO friendly methods, providing better online visibility

6. RSS/XML Syndication, Blogs Management

· Develop RSS, XML feeds for improved Search engine rankings
· 100% Content delivery using Feeds, publish your daily news and in-depth articles real time
· Bring Products directly to your clients desktop - Generate more customers easily
· Get your content publishes on other websites - Syndicate for free
· Customize and Develop Blogs to simplify and accelerate the publishing process

7. Links Management

· Complete Link Management and Automation facility
· Obtain better Page ranking in search engines by adding quality links to your site

8. Tracking Web Stats and Report Generations

· Optimize your marketing campaigns with A/B Testing
· Improve conversions by measuring the key scenarios on your website
· View real time customised Reports
· Identifying KPI's ( Key Performance Indicators) to improve ranking and understanding user behaviour
· ROI ( Return on Investment) Measurements

Download now!!!!!
Top 20 tips on Search Engine Optimising

Click here to add this website to your favorites

Weekly tip

2005-08-05T13:02:00.000Z

26-Sep-2005

Use Call to Action - Use call to action methods in your email. Link everything the headline, the Logo, buttons, images, sub text and so on. People click things whether they appear to be links or not. Use this impulse and lead them to visit your site. Those who are not interested in your article will click on the logo to enter your site, so make sure your logo is always linked to your website.

20-Sep-2005

Supplement Email with RSS - With the huge number of email filters used these days to avoid spam, finding your way to your clients inbox becomes a concern to most email publishers. By supplementing your email marketing program with RSS you can achieve 100% delivery. Publish new articles or issues in the form of RSS in your site to reach a wider audience. Keep the subscription policy open, let your visitors know that they can either subscribe to receiveing emails from you or subscribe to your RSS service.

13-Sep-2005

Know your audience - Your audience are your prospects, newsletters should be relevant to their requirements. Learn what is important to them, before writing your newsletter.

09-Sep-2005

Build customer relationship based on Trust - By improving customer relarionship you build credibility and trust. Its hard for people to believe what they are seeing in the Internet. Create integrity for people to trust the information they have in front of them. Send only valuable quality information to your customers. If the information sent is not useful to them, they will unsubscribe and leave. Build trustful relationship with your customers and increase credibility.

05-Sep-2005

Use Filters - Reduce the risk of your emails being treated as SPAM. Make sure you run your Email campaigns through the Spam filter before sending. Replace words that get caught in the filter with alternatives. This greatly reduce the risk of your emails being labelled as Spam.

30-Aug-2005

Frequency of sending Newsletters - Do not let your messages lose credibility by sending low quality messages at random timings. Let your subscribers know how often they can expect messages from you, make sure you send out the messages at the alloted time. Messages sent too often maybe treated as spam and will be "watered down".

24-Aug-2005

Content matters more than Looks - relevant well written content can stand out on its own. Attractive flashy pictures and graphics can obscure the importance of the content. Give more importance to text and the information you want to convey in a simple effective way.

18-Aug-2005

Focus on Features - your company details such as the size and capabilities means nothing to your prospects. Unless you want to promote the brand on its own! The users are the decision makers and good effective content is the key to bring in new prospects and retain old ones.

08-Aug-2005

Send text and html emails together - if your email programme automatically sends a text version with your HTML email (ie. multi-part MIME format), recipients that can't handle HTML will still get a readable message.

05-Aug-2005

Midweek seems a safe time - to send out email campaigns, with response rates better than on Monday and Friday. Wednesday is tops with the highest number of clicks (4.1 percent.)

Click here to add this website to your favorites

Did you know?

2005-08-05T12:40:00.000Z

Best day for email - According to ExactTarget, over 97 percent of email campaigns are sent on weekdays, and Wednesday is the peak day, accounting for 22.4 percent, ahead of Tuesday with 21.4 percent.

Email services show Logo as a form of Authentification - Email identification firm Iconix is working with b2c marketers to use an email service that displays the brand logo in the users inbox in place of the text name of the sender.

80% of spam in June 2005 was about money and health, 5% - porn by ZDNet's ZDNet Research -- Spam-Index says financial and health offers are now more prevalent in spam e-mail than previous leader - porn. In June 2003 health care and financial spam together accounted for 39% of all spam e-mails. In June 2005 these two sectors encompassed more than 80% of the total. Pornography, often considered synonymous with unwanted inbox content, [...]

Email Delivery High in First Quarter
According to Bigfoot Interactive's 1Q 2005 benchmark analysis of email performance, released today, email delivery rates across all major vertical markets remained high. The best performances were by editorial newsletters (97.6 percent delivery) and service messaging from financial services companies (96.8 percent).
Email Delivery High

Yahoo Business Email
Yahoo introduces Email for smalll business, which projects a professional image with reliable email services. Now with increased storage, all packages include a domain name and one or more custom email addresses. For more information on yahoo business email visit Yahoo small Business. The service helps to setup branded email addresses based on their own domain names. This service is also protected with spamguard, which keeps your email account free from spam.

Simple Email Changes Make Big Difference
Most marketers need only make a few changes in their email marketing practices to beat their competitors, according to a new Silverpop study that reviewed the registration procedures, marketing messages and opt-out practices of 175 retailers such as Crate & Barrel, Neiman Marcus, and CompUSA, reports Internet Retailer.
Though the acquisition of email addresses is vital for beginning or maintaining a dialogue with customers, 23 percent failed to include email registration request; a similar proportion offered no explanation of benefits. Among those that did, 45 percent offered notice of sales and promotions, 14 percent offered news, and 11 percent offered a catalog or other direct mail piece; only 2 percent offered incentives such as a sweepstakes of discount.
The study found that 37 percent of the companies reviewed asked only for an email address, 39 percent asked for a short profile, including postal address, and 25 percent also asked for phone numbers and demographic information. Giving email registrants a choice of material they'd like to receive improves targeted marketing and slightly reduces opt-outs, according to the study. Some eight out of 10 retailers reviewed use opt-in registration.
Confirmation messages - a consumer's first exposure to a retailer's email practices - are often an afterthought: Only 43 percent sent a registration confirmation message. Of those, eight of 10 sent them the same day, and 76 percent displayed product or brand names in their messages. Only 25 percent of the messages were addressed to the recipient by name.

Double Campaign Results by Sending Emails to At-Work & At-Home Email Addresses on Different Days
Want to double your email open, click, and conversion rates? It's not a dream, it's not hype ... this is a real story about a real marketer who used a simple tactic you can use too.Stan Ades at Pacific Shaving Company split his house list into two segments: at-home addresses and at-work addresses. Then he mailed at-works during business hours, and at-homes on the weekend. It really, really worked.......

Microsoft has recently started using to check whether an email is actually coming from the company the message headers say it is coming from
What is the Sender-ID Initiative? - Sender ID is the method Microsoft has recently started using to check whether an email is actually coming from the company the message headers say it is coming from. Sender ID is expected to reduce spam as well the number of spoofing or phishing emails that try to steal personal or financial information.
What You Need to Do - If you are sending emails to @hotmail.com or @msn.com addresses (you most likely are) you will need to become compliant with Microsoft's Sender ID email verification program before October 2005. After October 2005 all emails that are not Sender ID compliant will not be delivered to Hotmail or MSN email accounts. Simply paste the following string into the TXT section within your DNS record replacing mail.example.com with your outbound mail server:
" v=spf1 mx a:mail.example.com ip4:216.27.9.96/29 include:icpbounce.com ?all"
To become Sender ID compliant visit http://spf.pobox.com, follow the on-screen wizard to create SPF records, and add the mail server IP addresses of your email marketing company to the list of "Outbound Mail Server Addresses" for your domain. If you use IntelliContact Pro, add the following series that will encompass all IntelliContact Pro's IP addresses:
216.27.9.96/29
If you are not familiar with modifying DNS records you may need to ask for help from your IT department or Web hosting company to complete this process.

53.6% of Google users are male, 50.2% of Yahoo! Search users are female by ZDNet's ZDNet Research -- Google has most of the male Interner users, but Yahoo! has a higher proportion of searchers between the ages of 18-34 than Google, MSN, or Ask Jeeves, according to a Hitwise study published in MediaPost. Google users were 53.6% male, while Ask Jeeves users were 58.7% female. Yahoo! and MSN searchers were predominantly women, who [...]

Click here to add this website to your favorites

How to start your own mailing lists

2005-08-05T10:42:00.000Z

With personalised and permission based email service you can generate more leads and increase your response rates. If you have an internet business and looking for quick ways to reach out to people then email marketing could be one of the cost effective solutions available today in the market. You can either rent email lists from large companies who will be more than glad to send your newsletters to thousands of people out there, who have no interest in your product or service. Or you can create your own Opt-in lists, reach out to people who would like to hear from you and are interested in your products or service.

1. Ask your friends

Send newsletters to people who you really know. Send a single short email asking for permissions. Add them to your lists only if they respond, if they dont then you dont have permission to do so.

2. Add sign-up forms in home page

Put sign up forms on your homepage and on every page in your site. Give away free stuff to download or prize draws which will motivate them to sign-up.

3. Train your customer service team

Train your customer service and sales team to ask for permissions when they get on the phone.

4. Rent Lists

Check out companies which rent email lists, talk to other clients and make sure you compare prices. Most lists on the martket are sold by crooks (be very careful), be sure to check they have proper lists with full permission from the clients. These lists may often contain, fake, old undeliverable email addresses.

5. Personalise messages

Send personalised messages to targeted audience and you will see an increase in response rates. Send eshots and bulletins personalised from individual sales people to their respective customer contacts.

6. Use Email Autoresponders

By using an autoresponder service you can automatically collect your email list information. Send autoresponse to emails that you have received to build customer relationships.

7. Write articles

Write good articles and publish it in your newsletter with a link pointing to your site. Articles can bring in huge number of subscribers.

8. Track Results

Tracking your email marketing performance will help you realise where you have failed and increase conversion rates. Track click throughs, orders and unsubscribes.

9. Follow up

Report says that it can take upto 5 or more contacts to make a sale.

Building email lists is a time consuming process, but its one of the well known easiest and effective method to market your product or service. Reach out to wider audience by following these simple email marketing techinques and you will soon realise that there is nothing to lose and everything to gain.

Click here to add this website to your favorites

2005-07-18T11:08:00.000Z

Clients

Axa Migrates to Enabler

Insurance giant AXA is migrating their Broker communications from snailmail to email. Enabler solution automates the streaming of news and important notices to different broker audiences via AXA's relationship managers up and down the country. New system offers a continuous, cost-effective e-communications flow that's more personal, targeted and timely than the previous snailmail activity. Also - a specially developed web content-management tool allows AXA to publish new information quickly and easily while effortlessly managing internal approvals.

Motorola Calls on Enabler

Motorola GEMS (Government & Enterprise Mobility Solutions) has called on Enabler to run a new Dealer e-marketing pilot. The pilot will enable Motorola Dealers to promote GEMS solutions to their customers using a set of templated e-promotions. Features dynamically created, co-branded dealer eshots and supporting microsites. Creative work by Pancentric.

Pic 'n' mix for Spicers

Enabler is now the email system behind Spicers, one of the UK's leading office supplies wholesalers/distributers. In a step-change to their channel-marketing activities, Spicers' Dealers now go to Enabler to create promotional eshots using a special pic 'n' mix email creator tool. Tool allows Dealers to pic 'n' mix from a database of over 19,000 office product images/descriptions. Email templates are branded dynamically with the Dealer's logo as the emails are transmitted. Dealer can change the colour of emails to fit with their company branding or promotion.

EMI signs Enabler

EMI Music Publishing has signed Enabler to drive a new B2B e-communications programme. New promotional emails and bulletins link recipients directly to an online music sampling service via a specially built Flash media player.

Email for New World

Enabler is now licenced to New World Music to support its UK email marketing activities. New World Music is a leading retailer of New Age Relaxation Music.

Click here to add this website to your favorites

2005-07-01T13:51:00.000Z

Email-marketing - cost effective internet marketing

Having an email newsletter is a very effective method of collecting information from your prospects. If you do not have an email newsletter then you are missing out on a very effective medium for turning your prospects into customers and your customers into lifetime prospects. No matter whether you sell a product, a service, or earn revenue through advertising, and no matter what topic your website in on, you can benefit by having a newsletter.
Enable your organisation to market and sell itself with our fast Emarketing ASP (Application service provider) service -

Click here to add this website to your favorites