Search Engine Optimisation - overview

1. Organic Listings Management (Natural SEO)
· Obtaining Page Rank (PR) in Search Engines like Google, Yahoo, MSN
· Aim to be in the top 10 listings or in the first page of these Search Engines

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Natural SEO Undertakings

1. Research and Analysis
2. Website Optimization
3. Copy Writing
4. Website Promotion
5. Submission to Directories


1. Research and Analysis

· Research on the availability of site in various search engine directories like Google, Yahoo, MSN, Open Directory (ODP)
· Study on sites current visibility in Search Engine directories for targeted searches (keywords)
· Report on the sites current page rank in Directories for these keywords
· List competitors Sites related to the industry
· Provide reasons why they rank better
· Bring out steps to improve the current visibility
· Analyse issues on Navigation in terms of the User making it User friendly site
· Analyse site layout and make changes for consistency and easy Crawling (Search Engines)
· Analyse websites download time thereby making it easily accessible to the users


2. Website Optimization
· Optimize Meta tags which include Page Title, Keywords, Description
· Unique Meta tags Optimization in every page focussing on targeted keywords
· Renaming file names to make it SE (Search Engine) friendly
· Rename URL's and use of appropriate ALT tags and Title Tags
· Detecting and Correction of error pages constantly like 404 Error - page not found thereby improving usability
· Providing better landing pages for the user and Search Engines using appropriate methodologies
· Monthly maintenance to retain and further website position


3. Copy Writing

· Optimising and editing content specific to targeted searches or keyword oriented
· Editing content also keeping the user in mind thereby generating better leads and conversions
· Creating doorway pages (other lead generation pages) and editing content based on keywords related to the target industry, thereby providing appropriate separate landing pages for the user and for the Search Engines


4. Website Promotions

· Promoting websites by sending special promotions, discounts, offers in the form of Newsletters (Enablermail), use of Calls to action methodologies.
· Use of new technologies like RSS and Blogs and promoting for free
· Evaluating problems on Dynamic sites and promoting them w.r.t Search Engine visibility


5. Submission to Directories


· Regular Manual Submissions to various Search Engine Directories like Google, Yahoo, MSN
· Identifying various Search Engine data centres (various languages, all countries) and submitting every optimized page on the site
· Submitting to Local directories
· Submitting to Vertical directories
· Submitting to thousands of Free for all (FFA) sites to improve visibility and rankings



2. Pay Per Click (PPC) Management (Adwords / Account Management
· Adwords/Pay Per Click Management in services provided by Google, Overture (Yahoo Search Marketing)
· PPC Management and paid submissions in other directories in Ask Jeeves, Espotting, Looksmart etc.
· Market research and Competitor Analysis
· Campain development and management
· Multiple Groups Management
· Keyword Generation
· Editing PPC and providing Optimal lead generation
· Pricing Analysis and Bid Management
· ROI Measurements
· Tracking URL Setup


3. Banner Advertising
· Optimal Banner creation with high quality graphics and target oriented
· Banner Advertising in Vertical directories, Google Adwords etc.


4. Affiliate Marketing

· Implementing various tracking methodologies from "click through to sale"
· Providing PPC Management and Organic listings management for affiliate websites


5. Email Marketing

· Comprehensive Email Marketing Software providing excellent emarketing service - www.enablermail.com
· Newsletters designed and edited using SEO friendly methods, providing better online visibility


6. RSS/XML Syndication, Blogs Management

· Develop RSS, XML feeds for improved Search engine rankings
· 100% Content delivery using Feeds, publish your daily news and in-depth articles real time
· Bring Products directly to your clients desktop - Generate more customers easily
· Get your content publishes on other websites - Syndicate for free
· Customize and Develop Blogs to simplify and accelerate the publishing process


7. Links Management

· Complete Link Management and Automation facility
· Obtain better Page ranking in search engines by adding quality links to your site


8. Tracking Web Stats and Report Generations

· Optimize your marketing campaigns with A/B Testing
· Improve conversions by measuring the key scenarios on your website
· View real time customised Reports
· Identifying KPI's ( Key Performance Indicators) to improve ranking and understanding user behaviour
· ROI ( Return on Investment) Measurements

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Top 20 tips on Search Engine Optimising


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